I came across a Wendy’s fast-food commercial called “Where’s the Beef?” on YouTube recently.
I started thinking about bootstrapping entrepreneurs, who may believe that “there’s no money out there” during this turbulent economic downturn.
There is money out there!
You want a potential investor to “show you the bread? Get a plan first.
Although many sources of capital never read business plans and those that do seldom read them cover to cover. However, this does not let entrepreneurs off the hook. In fact, the first request entrepreneurs will hear is, “Show me your business plan.”
When you’re an entrepreneur seeking to market your business, it’s not enough to have a great idea. You need to have a plan to back it up. And not just any plan will do; in most cases, you need a solid, well-developed business plan before you can raise your first nickel.