In the context of tremendous change in the economy many people are deciding that self-employment is the right choice for them. People work for themselves when there are too few jobs, or not the right kinds of jobs. They work for themselves because they want to have more control over their working hours or their working conditions. People become self-employed when employer discrimination stifles their potential. In short, people work for themselves when they want and need what self-employment can offer that other employment cannot.
Being self-employed is a way of life radically different from anything you’ve ever done before. To be successful at it, you will have to make a real turn-about in how you both think and act.
Entrepreneurship has become a viable alternative in our history when economic self-sufficiency and independence has gained popularity.
Throughout the ages, the maverick approach of being ones own boss and shaping one’s destiny has appealed too many at various stages of their lives. Quite often, it is precisely that segment of the population which has limited economic mobility that selects entrepreneurship as a means of family survival and financial growth.