Today billions of people visit the Internet around the world. Although many talk about Internet websites, just how effective is it? The answer is: a website can be very effective, if done right, it generates sales leads by expanding your market reach through “search engine optimization” (SEO) and social networking techniques.

Have no fear–most web design software and online applications walk you through the initial development stages therefore, it is not necessary that you learn programming such as “Hyper Text Markup Language” (HTML) or “Extensible Markup Language” (XML). As an entrepreneur, you should decide at some stage of your business plan whether it makes sense to build a website. If you are working your local neighborhood–person to person referral sales strategy, then a website may not be necessary. However, if you are selling products or consulting services, it is valuable to consider building a website as a portfolio of your product or work samples.

As you proceed with your website development one of the first steps is to secure a “Domain Name”. For example, www “Insert domain name”.com, auto,, Be creative in selecting your unique domain name that will service as a calling card to define your small business to potential customers. Get to know your customers better by posting an outline of your professional skills and experience with a formal photo introducing yourself.

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